Category: Articles

What in the world, you might ask, does the 1971 song by Don McLean have to do with Porsche? Read the full article to find out how the ‘death of Rock-n-Roll’, could very well have been written about car companies also. The events that transpired in the 1980’s were a wake-up call to Porsche and Audi of how public opinion can be a fickle spouse indeed, to be ignored only at great risk. This article provides a grim history of how both companies fell afoul of the US consumer market and the lessons each learned from their setbacks.