Category: Human Interest

Story and Photos by Jonathan Haggar Porsche was represented for the first time at South by Southwest (SXSW) – the […]

What in the world, you might ask, does the 1971 song by Don McLean have to do with Porsche? Read the full article to find out how the ‘death of Rock-n-Roll’, could very well have been written about car companies also. The events that transpired in the 1980’s were a wake-up call to Porsche and Audi of how public opinion can be a fickle spouse indeed, to be ignored only at great risk. This article provides a grim history of how both companies fell afoul of the US consumer market and the lessons each learned from their setbacks.

Read the story of the rise and fall of the most iconic racetrack in Central Texas – the Texas World Speedway. From the early dreams of becoming a premier superspeedway for NASCAR to the humiliating demise as a dumping ground and eventual residential development. Click the title or picture to read the full article.